Osteoporosis
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Hump - mixed media
Courtesy of Karyl Sisson

Osteoporosis is a major health problem, affecting 28 million Americans and contributing to an estimated 1.5 million bone fractures per year.

One in two women and one in five men over age 65 will sustain bone fractures due to osteoporosis. Many of these are painful fractures of the hip, spine, wrist, arm and leg that often occur as a result of a fall. However, even simple household tasks can produce a fracture of the spine if the bones have been weakened by the disease.

The most serious and debilitating osteoporotic fracture is the hip fracture. Most hip fracture tients who previously lived independently will require help from their family or home care. All hip fracture patients will require walking aids for several months, and nearly half will permanently need canes or walkers to move around their house or outdoors. Hip fractures are expensive. Health care costs from hip fractures total more than $10 billion annually -- $35,000 per patient.

Resources and Press Releases
The American Academy of Orthopaedic Surgeons provides ongoing coverage of important programs and information in orthopaedics. The following links will provide you with resources and press releases related to osteoporosis.

AAOS Members Only: You can order - at no cost while supplies last - posters, postcards, and a "How To" which provides information on using these public service messages in your local community. Any questions about this information, contact AAOS.
E-Motion Pictures: An Exhibition of Orthopaedics in Art
Artwork by physicians and patients, telling about a broad spectrum of orthopaedic conditions through art
Not just a woman's disease: osteoporosis in men proves more debilitating
Osteoporosis is not just a significant health problem for women. It’s also prevalent in aging men, yet the disease often goes undiagnosed until a fracture occurs, according to a paper published in the June 2006 issue of the Journal of the American Academy of Orthopaedic Surgeons. These fractures, which are treated primarily by orthopaedic surgeons, can play an important role in identifying men with osteoporosis so the disease also can be treated.
 
Enhancing musculoskeletal health
The goal of the seventh annual American Academy of Orthopaedic Surgeons’ (AAOS) multimedia national public service advertising (PSA) campaign is to educate the public about the importance of "getting better together" and working with the appropriate orthopaedic health care team to minimize traumatic bone, joint and muscle-related injuries and conditions.
Joan Rivers chats about the American Academy of Orthopaedic Surgeons’ new public service campaign
Comedian Joan Rivers has been entertaining audiences for more than 40 years, but she will be the first to tell you osteoporosis is no laughing matter. She has this disease – characterized by decreased bone mass and poor bone quality – which can result in wrist fractures and a shrinking frame.
American Academy of Orthopaedic Surgeons and Ruth Jackson Orthopaedic Society join forces
To generate awareness and educate women of all ages – including young girls – about osteoporosis and how to prevent it, the American Academy of Orthopaedic Surgeons (AAOS) teamed up with the Ruth Jackson Orthopaedic Society (RJOS) .
Bone loss in female athletes continues after ACL surgery, despite aggressive treatment.
Orthopaedic sports medicine experts call for a "team approach" to prevent and rehabilitate injuries.
Enhanced diet, physical exam prove best medicine for children with frequent fractures
New research uncovers bone mineral density tests unnecessary for most children.
What's your body's greatest weakness?
If you're over 35, your bones and joints aren't what they used to be.
Will your bones live as long as you do?
Osteoporosis threatens 28 million American men and women, causing their bones to deteriorate and weaken.


Men and women not created equal in terms of predisposition to musculoskeletal problems
The influence of sex and gender on musculoskeletal health is much stronger than previously thought, according to an article in the July 2005 issue of The Journal of Bone & Joint Surgery.
Multimedia Resources
Download our PSAs to insert in your PowerPoint presentations!
  Campaign Print Video Audio
Joan Rivers Talks About Osteoporosis

Diamonds Aren't a Girl's Best Friend

Weight-bearing Exercise Helps Prevent Osteoporosis

15s PSA
30s PSA
60s PSA
15s PSA
30s PSA
60s PSA
Lazy Bones You've Got 206 Reasons Not to Be a Lazybones

15s PSA BB
15s PSA Modem

30s PSA BB
30s PSA Modem

60s PSA BB
60s PSA Modem

BB = Broadband

N/A

Sedentary (Video)

Sedentary Family (Audio)

N/A 15s PSA
30s PSA
60s PSA
Sedentary Family
Midlife Matador N/A

15s PSA BB
15s PSA Modem

30s PSA BB
30s PSA Modem

60s PSA BB
60s PSA Modem

BB = Broadband

Ole
Osteoporosis N/A N/A 30s PSA
60s PSA
Get Up, Get Out, Get Moving

Will They Think It's As Much Fun Once They Learn It's Actually Good For Them?

It's No Sweat Running the Latest Software

N/A

Get Up mp3 (English)

Levantate mp3 (Spanish)